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Monday, March 21, 2005

OurMedia.org Launched, Promises to Boost Citizens, Personal Media Efforts

JD Lasica and Marc Center have taken the wraps off OurMedia.org, a free site devoted to providing Citizens Media outlets a place to share video, audio, software and other files that eat up bandwidth. It's a tool for helping millions of folks take advantage of the near-universal availability of the tools of media creativity.

Here's how JD explains it in the site's welcome:

"We are in the midst of the greatest boon in grassroots creativity in ages. Tools once available only to a professional elite are now being taken up by everyday citizens. Just as weblogs let millions of people become part of "the media," so too are new tools empowering individuals to create video, audio, playlists and other works of personal media and to share them with a global audience.
"The personal media revolution is turning multimedia. Digital stories, video diaries, documentary journalism, home-brew political ads, music videos, fan films, Flash animations, student films – all kinds of short multimedia works have begun to flower. Alas, the most compelling ones are scattered across the Web or hidden away on thousands of PCs, laptops and closed networks. These works deserve a wider audience.
"That's what Ourmedia is all about: Create. Share. Get noticed.
"Marc and I believe that real change in the mediasphere will only come about when millions of us pick up the tools of digital creativity. The tools are now at hand. Let's go."

If that doesn't make you want to pick up that camera cell phone and go report some news, you need to check your pulse, friend!