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Saturday, April 16, 2005

Training MSMers to be Bloggers Can be Tough. Just Ask the Spokesman-Review.com

Just ask Ken Sands, who runs the Spokane Spokesman-Review's online operation. Better yet, go to the Morph blog of API's Media Center and read Sands' observations about what it takes to make an MSMer into a successful blogger.

And it can be done, as Sands points to such success stories as Dan Webster's "Movies & More," which attracts more than 6,000 page views per day and D.F. Olivieria's "Huckleberries Online," which attracts more than 4,000 page views per day.

Sands also offers this intriquing observation: "It might be easier to train a blogger how to be a good journalist than to train a journalist how to be a good blogger."

You can read the whole Morph here.