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Thursday, March 23, 2006

"High -Powered" Internet News Audience Continues Growth; We Are Future of News and Information

This is why we will win:

"A consistent finding of the Pew Internet Project has been that home broadband users log
onto the internet more frequently and do a wider scope of online activities on the average
day than dial-up users.


"Since some broadband users are heavier users of the internet than others, we define as 'high-powered' internet users those who do more online on the typical day than other home high-speed users.

"These high-powered broadband users are those who reported doing 4 or more things online 'yesterday' (as compared the median 3 activities for all broadband users from the list of 10 online pursuits asked about in December 2005).

"Additionally, they are early adopters of broadband to the home and, as sophisticated demanders of online news, high-powered users are likely to shape how the online news market evolves. These high-powered broadband users comprise 40% of the entire population of home broadband users and 44% of all internet users who get news on the typical day.

"They are better educated and have higher incomes than other Americans, and, as noted, they are part of an information-elite that shapes how delivery of news and information will evolve
online
(emphasis added).


"Among these high-powered users:

* 71% of high-powered users get news online on the average day - three times the rate of other high-speed users;

* 59% get news on the average day from local TV;

* 53% get news on the typical day from radio;

* 52% get news on the average day from national TV newscasts;

* 43% get news on the average day from the local paper;

* 21% get news on the average day from a national newspaper."

This is from the latest Pew Internet and American Life Project survey of home broadband users. Note that italicized and underlined sentence above. The ranks of heavy broadband Internet users are growing rapidly and they are the most active shapers of how news and information are to be delivered online in the future. Bloggers tend to be in the front ranks of these people.

Put another way, the Blogosphere is a leading force in shaping the future of news. That is a major reason why current issues like the Online Freedom Protection Act and the campaign against China's Internet censorship are so important. If we win those today, we will have far more freedom tomorrow. Lose today and we will tomorrow as well.