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Saturday, September 30, 2006

Understand the New ("Broadcast") Media Revolution in One Easy Read

Jeff Jarvis at BuzzMachine has lately been doing segments for CBS and ABC. In the process, he spotlights one of the factors driving the explosion of New Media and the decline of old broadcast news media - simple logistics.

Nearly two dozen people were required to produce a Jarvis segment for CBS News that may never be aired. Jarvis went home and produced the same script by himself with equipment he operates:

"At home, I took the exact same script and with some photos to illustrate my points and produced the segment alone, in my den, on two programs: iMovie and VideoCue, a Mac competitor to Visual Communicator, which gives you a teleprompter and the ability to drag-and-drop graphics, lower thirds, photos, audio, or video onto your script so the’re all recorded along with you (no need for editing)."

Video picture and sound quality from such equipment is bound to improve and quickly. It is only a matter of time before the Blogosphere evolves video and text-based news and opinion sites that put broadcast news in a news niche analogous to that of the big American family sedan in the automotive world.